Ahmed Al Maghribi - Rose Noir

Spray onto pulse points — wrists, neck, and behind the ears — where warmth helps the fragrance bloom throughout the day. Avoid rubbing your wrists together, as this can break down the top notes and dull the scent.

For a fragrance that lasts, pair with an unscented or matching-scent lotion before application. Layering traps the fragrance closer to skin, extending wear time and deepening the scent as it develops.

Every fragrance unfolds in three stages. Top notes are the first impression, light and bright, fading within minutes. Heart notes form the core character, emerging as the top notes settle. Base notes are the foundation — rich and long-lasting, often what lingers hours later on skin or fabric.

Lighter, citrus, and floral-forward fragrances tend to suit daytime hours, while deeper amber, oud, and musk compositions have the presence for evening. When in mind, our Day and Evening collections make this easy to navigate.

Keep bottles away from direct sunlight and heat — a cool, dark drawer or cabinet is ideal. Sunlight and temperature swings can break down the fragrance oils over time, shortening the life of your bottle.